As someone deeply engaged in the shifting terrain of technology and search, I’ve witnessed considerable excitement and some misunderstandings about generative AI’s potential to transform search engines and SEO. My experience as an SEO expert at the intersection of technology and search media provides a unique perspective to evaluate these changes realistically. In a landscape […]
Discover how Google’s AI technologies, such as RankBrain, BERT, and MUM, shape search results and their implications for your SEO approach. Are your SEO efforts falling short of your expectations, leaving you puzzled about the reasons? Conventional SEO strategies are becoming increasingly ineffective. While you concentrate on keywords and backlinks, Google’s AI is advancing swiftly, […]
Google is enhancing its search experience with AI-organized results, offering a variety of content types, including articles, videos, and forum discussions. Starting today, Google is launching AI-organized search results, along with a revamped format for links and citations in its AI Overviews. AI-Organized Search Results : As previously mentioned in May, these AI-driven search result […]
