Google has officially rolled out its first core update of 2026, and this one is different. The February 2026 Discover Core Update is focused entirely on Google Discover, marking one of the rare times Google has publicly announced a Discover-specific core update. The rollout began on February 5, 2026, and is expected to take around […]
AI search isn’t killing SEO—it’s accelerating its evolution. The real challenge facing brands today isn’t artificial intelligence itself, but the growing wave of misinformation around “AEO,” “GEO,” and so-called shortcuts for Large Language Model (LLM) visibility. Many of these tactics are recycled ideas dressed up as breakthroughs, and while they may work briefly, they rarely […]
As we move into 2026, one thing is clear: SEO hasn’t stopped working—our measurement models have. Across 2025, many SEO teams delivered the same uncomfortable report to leadership: organic clicks were down, reported traffic was shrinking, and attribution no longer told a clear story. With AI Overviews, zero-click search results, and AI-driven discovery becoming the […]
Flat traffic can feel like a red flag—but in today’s SEO landscape, it isn’t always a sign of failure. Here’s why, and how to explain it to stakeholders without sounding defensive. Why Flat Traffic Isn’t the Red Flag It Used to Be You know the sinking feeling when you open your analytics dashboard and see […]
As we enter 2026, the SEO industry is once again flooded with predictions, trend forecasts, and bold claims about “game-changing” technologies. AI, large language models (LLMs), and generative search experiences dominate the conversation, often triggering a sense of urgency or FOMO among businesses. But here’s the truth: sustainable SEO success is still built on fundamentals […]
Local search has always revolved around relevance, proximity, and trust. In 2026, Google’s AI Overviews are transforming how these signals are interpreted, reshaping how businesses appear in search results. If your local SEO strategy still focuses solely on ranking blue links, it’s time to adapt. The Rise of AI Overviews in Local Search Google’s AI […]
As AI-driven search reshapes the digital landscape, YouTube has moved from “nice-to-have” to a core component of search visibility. Brands that underinvest in video content risk losing out in both traditional search rankings and AI-powered overviews. YouTube: From Social Platform to Core Search Infrastructure YouTube isn’t just a social channel anymore it’s a search engine […]
As AI-led search becomes a major driver of online discovery, one question is resurfacing: how important are Core Web Vitals (CWV) in influencing AI visibility? Intuitively, faster pages with smooth layouts should engage users better and earn higher AI visibility. But a detailed analysis of 107,352 webpages appearing in Google AI Overviews and AI Mode […]
In today’s digital landscape, no two users see the same search results. From Google’s SERPs to AI platforms like ChatGPT or Bing Copilot, results are tailored based on user behavior, device type, location, and even AI-driven memory. For brands, this shift raises an important question: how can you maintain visibility and a consistent message when […]
In 2025, AI tools became increasingly accessible, giving small businesses the ability to enhance efficiency and marketing strategies without hiring extra staff or outsourcing costly tasks. Among the many options available, two tools most teams already use ChatGPT and Gemini can form the foundation of an AI-driven SEO strategy. What is AI-Driven SEO? AI-driven SEO […]
